Close Close

Life Health > Health Insurance > Health Insurance

Assurant: Live Humans Rule

Your article was successfully shared with the contacts you provided.

Many consumers still have better luck with buying health coverage from people than with buying it through the Web, an insurer says.

Assurant Health, Milwaukee, a unit of Assurant Inc., New York, has reported that finding in a summary of results from a survey of 1,003 U.S. consumers who have bought individual health insurance within the past 2 years.

About 38% of the survey participants bought the coverage online, and 62% through an agent.

The percentage of participants who said they ended up understanding what their plan would and would not cover was 61% for participants who bought coverage from live human agents and 42% for participants who bought coverage online.

Similarly, 61% of the participants who bought coverage from a live human agent said it was easy for them to understand the differences between plans well enough to compare the plans. Only 46% of the participants who bought coverage online said they understood the plan differences well enough to determine which plan was the right plan for them.