The life insurance industry has enlisted scholarship applicants who have lost their parents for a campaign to explain the importance of life insurance.

The Life and Health Insurance Foundation for Education has picked the finalists for its latest LIFE Lessons College Scholarship Program contest.

Contest organizers opened the contest to students affected by the deaths of parents. Participants were asked to submit essays or videos describing how the deaths affected their lives, and especially how the deaths affected their ability to pay for college.

LIFE, Arlington, Va., will be awarding a total of 45 scholarships ranging in value from $1,000 to $5,000.

LIFE is asking members of the public to help choose the winner in the video entry category. Voting will end Aug. 20.

The finalists in the video category are Alexandra Mckee, Jack Korslin and Nikki Lewis.

The fathers of McKee and Korslin left some life insurance when they died, but not enough to help McKee and Korslin pay to attend the college of their choice.

Lewis’s parents left no insurance when they died, and she is responsible for paying all of her college costs herself.

Links to the videos submitted by the video category finalists are available here.