Bankers Life and Casualty Company is now marketing Medicare Advantage plans from Humana Inc. to its own customers.

Bankers Life, Chicago, will continue to offer its own line of Medicare supplement products, while Humana, Louisville, Ky., will now have Bankers’ career sales force of 5,270 agents helping to sell its Medicare supplements.

Bankers Life. a subsidiary of Conseco Inc., Carmel, Ind., specializes in selling financial products to middle-income seniors.

In other insurance alliance news:

- HSA Bank, a unit of Webster Financial Corp., Waterbury, Conn., has agreed to use the My HSA Rewards program from Healthy Rebates Inc., Atlanta, to encourage consumers to open and fund HSAs.

HSA Bank will waive the set up fee on all new accounts enrolled through the My HSA Rewards website by Aug. 31.

Existing HSA Bank customers also can enroll in the rewards program.

- Horizon Health Corp., Lewisville, Conn., will be adding access to on-site elder care management services from Crawford & Company, Atlanta, to its employee assistance program benefits menu.

- Health Alliance Medical Plans Inc., Urbana, Ill, a provider-sponsored health insurer, has hired AWAC, Augusta, Ga., to help it control care costs.