What was formerly known as NAVA, the Association for Insured Retirement Strategies, has officially rebranded itself the Insured Retirement Institute (IRI).

The new IRI announced on July 20 that with a new name comes a new mission. IRI says its new mission is to:

? Encourage industry adherence to the highest ethical principles;

? Promote better understanding of the insured retirement value proposition;

? Develop and promote best practice standards to improve value delivery; and

? Advocate before public policy makers on issues affecting insured retirement strategies.

“This is a critical moment in our industry that requires a new, reinvigorated approach,” said Cathy Weatherford, CEO and president of IRI, in a statement. “IRI will be a trusted resource for consumers looking for guaranteed income in an economy and times where there is little certainty. We will provide consumers with the knowledge and confidence in retirement planning that can no longer be taken for granted.”

Mark Casady, chairman and CEO of LPL Financial, is IRI’s chair and sits on its board. “IRI’s new mission and energy will help to instill confidence in insured retirement strategies by advocating for the consumer and ensuring the highest ethical standards are met by our industry,” Casady said in a statement. “Becoming IRI is about more than just rebranding. IRI represents a new direction, not only for our association, but also for the entire insured retirement industry and the consumers who rely on our strategies. It’s a change we expect will have an immediate and lasting impact for IRI members, financial advisors, and their clients.”

IRI has also created a new Web site–www.IRIonline.org–that it says “captures the needs of the investing community and provides relevant content and tools on retirement investing. The new site offers IRI members, financial advisors, and consumers a central, trusted resource for the latest news and innovative tools for insured retirement planning.”

IRI, which was previously based in Reston, Virginia, as NAVA, is now headquartered in downtown Washington, D.C.