Washington, D.C. — America’s Health Insurance Plans (AHIP) launched a new national television advertising campaign on Monday in support of bipartisan health care reform.
The first health care reform ad from, “Illness,” calls for fixing health care to make sure all Americans have the health and financial security that health insurance provides.
“Illness doesn’t care where you live…or if you’re already sick…or if you lose your job. Your health insurance shouldn’t either,” the ad says.
The ad highlights key policy reforms that health plans have proposed, which include new market rules and consumer protections to achieve universal coverage, guarantee coverage for pre-existing conditions, discontinue rating based on health status or gender, and ensure continuity of care and portability of coverage.
“If everyone’s covered, we can make health care as affordable as possible. And the words ‘pre-existing condition’ become a thing of the past…” the ad says.