New York Life Insurance Company has become a corporate sponsor of Consuelo Mack WealthTrack.

New York Life, New York, will use the sponsorship of the personal financial show, which airs on 268 PBS channels in 104 U.S. markets, to promote its “Selfless Gift” message during each weekly episode and during the Web version of each episode.

The campaign delivers the message that the “most important gifts in a person’s life are gifts that truly make a difference and give family members a sense of safety and security,” New York Life says.