American Life Insurance Company says it is rolling out a “bold, new brand visual identity.”

Alico, Wilmington, Del., now a subsidiary of American International Group Inc., New York, notes that it is in the process of separating from AIG.

The company was organized in 1921 and now has operations in 54 markets around the world. The company sells life, health, retirement and wealth management products and services through a network of about 40,000 agents, brokers and financial institutions. The company also has 11,000 employees and 19 million customers.

Alico’s operations in Western Europe, the United Kingdom and some areas in Latin America will take the name Alico, the company says.