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Great-West Courts Start-Ups

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The new Easy Start 401(k) plan could help small businesses add retirement benefits.

Great-West Retirement Services, Greenwood Village, Colo., a unit of Power Corp. of Canada, Montreal, says it developed the product to suit businesses that do not yet offer 401(k) plans.

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Employers that choose to sponsor the plans can have them up and running in about 15 days, Great-West says.