Assurant Employee Benefits is featuring its employees in new print, direct mail and “e blast” ads.

Assurant Employee Benefits, Kansas City, Mo., a unit of Assurant Inc., New York, says the new ads promote how the company delivers on its promises.

The first ads focus on employees who display that kind of flexibility and emphasis on affordability that customers want to find in a benefits provider, the company says.

Over the next two years, other ads in the campaign will feature other employees, traits and products, Assurant reports.