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FINRA campaign aims to help older investors crack down on fraud

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Investment fraud. It can happen to you.

A clear message now being issued by the Financial Industry Regulatory Authority. The regulatory agency is working to clean up its reputation by launching a public blitz on investment fraudsters. In addition to a national ad campaign to air on several major cable networks, the regulator has produced a 60-minute video, which, like the advertisements, will be aimed at protecting and educating investors.

The education crusade will continue on a grassroots level, with events and workshops this year in five states – Colorado, Florida, North Carolina, Vermont and Washington.

FINRA’s new video, “Tricks of the Trade: Outsmarting Investment Fraud,” is a presentation on preventing investment fraud that will also be distributed in public libraries nationwide and at movie premieres in selected states.

The presentations, a partnership with AARP, are specifically targeting seniors. FINRA says the education curriculum “has been tested and shown to reduce seniors’ susceptibility to investment fraud by over 50 percent among participants.”

The ads are scheduled to air on CNN, Discovery, FOX News, The Learning Channel and The History Channel cable networks and ABC Radio Network, Westwood One, United Stations and Premiere Radio Networks. Online advertising will run on various news and information sites, including CNN, Google, Yahoo, Washington Post and Monster.