Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Health Insurance

A Memorable Marketing Strategy

Your article was successfully shared with the contacts you provided.

Dave Keller, senior vice president of IHC Health Solutions, a member of the IHC Group, discusses a unique idea for classifying and targeting your prospects in the individual medical market – all based off a mainstay in American pop culture.