A health insurer now is selling individual dental and vision products online through its individual health business.

Humana Inc., Louisville, Ky., has started marketing the ancillary products under the HumanaOne brand.

Consumers can compare and buy the HumanaOne individual dental and vision products at http://www.humanaonedental.com/

Prices vary from market to market. In some communities, rates for dental discount plans start at $5.95 per month, and rates for dental insurance start at $10.14 per month.

Vision insurance rates start at $10 per month.

To develop the HumanaOne ancillary products package, Humana has drawn on the resources of CompBenefits Corp., Atlanta, an ancillary benefits provider that Humana acquired in October 2007.