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Financial Planning > Behavioral Finance

Did you know: This has a powerful impact

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Advertising does gave an impact on investors, says a new survey. For instance:

  • 55% of investors who said they had seen more advertising for their financial institutions, reported having “complete confidence” in the financial health and soundness of their financial services providers
  • Only 18% said they had “little or no confidence” in their providers.

Source: web-based survey of 5,500 consumers by Nielsen IAG, a unit of the Nielsen Company, New York. The survey found that advertising and marketing programs increase consumer confidence in the long-term health of financial services companies. Click here for entire article


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