Advertising does gave an impact on investors, says a new survey. For instance:
- 55% of investors who said they had seen more advertising for their financial institutions, reported having “complete confidence” in the financial health and soundness of their financial services providers
- Only 18% said they had “little or no confidence” in their providers.
Source: web-based survey of 5,500 consumers by Nielsen IAG, a unit of the Nielsen Company, New York. The survey found that advertising and marketing programs increase consumer confidence in the long-term health of financial services companies. Click here for entire article