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Nationwide Taps McKinney

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An insurer has chosen a new advertising agency-of-record.

Nationwide Mutual Insurance Company, Columbus, Ohio, says McKinney Communications L.L.C., Durham, N.C., will replace TM Advertising L.P., Dallas, which has been Nationwide’s ad agency since 1998.

Nationwide is continuing to review media buying agencies and hopes to complete that process by mid-summer, the company says.

McKinney will handle creative and media planning services for interactive media, social media and mobile media as well as the traditional media, Nationwide says.


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