Pershing Service for RIAs at B/Ds

Responding to the growth of dually registered representatives, Pershing LLC introduced April 16 a new service for its affiliated broker/dealer firms called RIA Complete, which provides a range of practice management and business tools for B/Ds, allowing those firms to manage both their fee and commission basis on a single, integrated platform. It will also give those B/Ds the option of serving their RIAs through Pershing’s custodial company, Pershing Advisor Solutions. PAS’s CEO, Mark Tibergien, called RIA Complete a “highly customizable program which can be turn key, completely integrated, or open architecture.”