An insurer is rolling out a new effort to promote itself as a company that can help consumers cope with uncertain economic times.

Aflac Inc., Columbus, Ga., is putting the Aflac Duck in a campaign with the slogan, “We’ve Got You Under Our Wing.”

The campaign includes print ads, Web ads, a Pixar Animation Studio movie tie-in, and an Aflac Duck Facebook page.

The campaign will explain how Aflac coverage is different from major medical insurance and note that beneficiaries can use the benefits to make mortgage and car payments when they are sick or hurt. The campaign also will emphasize that the coverage belongs to the individual purchaser, not the purchaser’s employer, Aflac says.