Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Portfolio > Economy & Markets > Economic Trends

Aflac Campaign Takes Flight

Your article was successfully shared with the contacts you provided.

An insurer is rolling out a new effort to promote itself as a company that can help consumers cope with uncertain economic times.

Aflac Inc., Columbus, Ga., is putting the Aflac Duck in a campaign with the slogan, “We’ve Got You Under Our Wing.”

The campaign includes print ads, Web ads, a Pixar Animation Studio movie tie-in, and an Aflac Duck Facebook page.

The campaign will explain how Aflac coverage is different from major medical insurance and note that beneficiaries can use the benefits to make mortgage and car payments when they are sick or hurt. The campaign also will emphasize that the coverage belongs to the individual purchaser, not the purchaser’s employer, Aflac says.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.