Nationwide Taps Errol Morris

An insurer has brought in a top documentary filmmaker to take its television ads in a new direction.

Errol Morris, the director of the Thin Blue Line and The Fog of War, is directing the television commercials in a new I Am On Your Side campaign for Nationwide Mutual Insurance Company, Columbus, Ohio.

The campaign will feature real Nationwide employees and agents sharing true stories about how they have worked to help Nationwide customers, the company says.