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Norvax Inc. is letting consumers feed life profile and financial preference data into a health coverage selector tool.
Norvax, Chicago, has built a health insurance plan finder into its health insurance shopping site, at http://www.gohealthinsurance.com/.
Once a consumer enters the requested information, the finder looks for plans that match the consumer’s characteristics.
Health policy specialists say one implementation obstacle will be lawsuits.
Nationwide and Covered California also have personnel moves news.
The author makes the case for looking at all of the options, including products other than major medical insurance.
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