An ongoing season of economic free-fall has many advisors re-examining the very basics of their practices, their products and their whole approach to selling. With an eye to surviving and thriving amidst economic uncertainty, our annual look at trends takes a slightly different overview of the innovations and best strategies in fields and products including LTCI, annuities, life insurance, sales and marketing. The results may surprise you: Focus on the fundamentals to continue to grow your own business, using old-fashioned hard work and some solid, recession-proof products.

Click the links below to read Senior Market Advisor‘s The Trends Issue:

Getting creative in a tough LTCI market
By Ed McCarthy

Playing it safe
By David Port

Even in a downturn life insurance proves its worth
By Joseph Finora

Use the 5 best marketing trends to get ahead in 2009
By Jim Lineweaver

When the going gets tough, the tough start selling
By Adrian Miller