EHealth To Take Over Health Benefits Direct Block

An insurance technology company that has changed its focus over the years is transferring the majority of its health insurance business to a Web health broker.

EHealth Inc., Mountain View, Calif., the company that runs eHealthInsurance, has agreed to take over a book of health insurance business from Health Benefits Direct Corp., Radnor, Pa., the companies say.

Health Benefits Direct also will refer all ongoing health prospects to eHealth, the companies say.

The deal includes all individual and family major medical and ancillary members holding plans issued by 5 large carriers.