Colonial Penn Life Insurance Company has set up a new Web-based life insurance sales tool.

Colonial Penn, Philadelphia, a unit of Conseco Inc., Carmel, Ind., says the new site, at http://www.ezissuelife.com, will sell term and whole life products on a simplified-issue basis.

Consumers can get quotes for several different products at the same time, according to Colonial Penn.

Colonial Penn also is offering site users access to a toll-free telephone number and live customer service representatives.