HM Insurance Group is selling its worksite employee benefits and services products under a new brand name.

The company, part of Highmark Inc., Pittsburgh, says its new HM Worksite Advantage product line features updated critical illness, accident and disability income insurance products.

Dedicated sales specialists will support the line, HM Insurance says.

The Worksite Advantage lineup includes account administration, enrollment systems and membership management in a coordinated package for consultants and brokers selling worksite benefits, the company says.

The products offer guaranteed issue for groups with as few as 10 employees.