Pat Wedeking will once again be the president of the Life Insurance Direct Marketing Association.

Wedeking, president of the Life Insurance Center L.L.C., Denver, which does business as Quick Life, helped found LIDMA, Atlanta, in 2003 and will be serving as president for the fifth straight year.

Other 2009 LIDMA officers include Byron Udell, vice president, and Todd Ewing, treasurer.

LIDMA serves insurers, producers and other individuals and organizations involved in direct sales of life insurance products to consumers.