Q: When working with prospects to sell them long term care insurance, I know that often women are the decision makers. What advice can you provide to take the female perspective into account?
A: LTC is an issue of particular importance for women. This market isn’t just about selling to more women; it is about women-driven sales and the importance of planning and protection.
In a conversation with Colleen Goldhammer, senior vice president of Genworth Financial, she shared that women can be impacted on two sides of the LTC issue–as caregivers and ultimately as more frequent recipients.