A managed care company is reaching out to country music fans.
Humana Inc., Louisville, Ky., says it has negotiated a sponsorship agreement with Dolly Parton’s Dollywood.
Humana will be the presenting sponsor for the Pigeon Forge, Tenn., theme park’s Christmas, spring, and fall gospel and harvest festivals.
The Christmas festival lasts from November until early January; the spring Festival of Nations, from late March until late April; and the fall festival, through most of October.
Humana will run Medicare program information centers during the festivals, and it also will sponsor 3 guest safety centers, the company says.