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Humana To Sponsor Dollywood Events

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A managed care company is reaching out to country music fans.

Humana Inc., Louisville, Ky., says it has negotiated a sponsorship agreement with Dolly Parton’s Dollywood.

Humana will be the presenting sponsor for the Pigeon Forge, Tenn., theme park’s Christmas, spring, and fall gospel and harvest festivals.

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The Christmas festival lasts from November until early January; the spring Festival of Nations, from late March until late April; and the fall festival, through most of October.

Humana will run Medicare program information centers during the festivals, and it also will sponsor 3 guest safety centers, the company says.