Close Close

Life Health > Life Insurance

Creative Marketing Launches Online Marketing Platform For Agents

Your article was successfully shared with the contacts you provided.

Creative Marketing, Overland Park, Kan., has announced the launch of its FlexQuotes(TM) web-based marketing system, an advanced online platform that allows agent’s clients, such as corporations, agencies, associations, banks, credit unions, or other centers of influence, to browse, select, and apply for life and health insurance products, as determined, represented, and customized by the agent, that best meet their specific needs. The platform also allows users to review additional insurance policies and products, at their leisure and for consideration of additional coverage beyond the agent’s initial recommendations. This advanced platform provides agents with back office support and assists with further leveraging client relationships, as it provides clients with convenient online access to customized life and health related products, a full service quoting engine and online payment capabilities. All policies are processed by FlexQuotes(TM) Monday through Friday from 8:00 a.m. to 9:00 p.m. (CST) and Saturday from 8:00 a.m. to 2:00 p.m. (CST), increasing the agent’s sales capabilities and virtually extending the agent’s business hours of operation.

For a low monthly fee, agent’s clients are given 24/7 access to a customizable Web site, along with the flexibility to adapt an unlimited number of sites to meet the needs of each client group. Through this state-of-the-art paperless processing system, clients pay premiums directly to the insurance company and fulfillment and application tracking is handled in its entirety by FlexQuotes(TM). Licensed company agent representatives are also available during business hours to provide agent’s clients with customer service assistance.

Creative Marketing’s President of Life Sales, Scott Johnson, spearheaded Creative’s integration of the FlexQuotes(TM) system. “There is never enough time in the day to personally meet every client face-to-face, especially when you are working with larger organizations. FlexQuotes(TM) gives the ability to create and serve in the direct response insurance world without the capital investment of building your own processing center of licensed agents,” explained Johnson. “We provide our agents with the tools to improve their efficiency, and FlexQuotes(TM) is one of our solutions to maximize time, productiveness, and customer service. This innovative system can literally help agents sell policies while they sleep; that’s the pinnacle of efficiency.”

This streamlined approach to insurance selling gives agents the ability to select the product list for each customized site per client group or center of influence; insurance related products can include (but not limited to) term and permanent life insurance, health insurance, disability insurance, and critical or long-term care insurance. Additional non-insurance related products can be made available as well, including free pharmacy cards, dental, vision, chiropractic, and diabetic supply discounts and advisory services. Once the platform is licensed, agents can promote usage of the system through Creative Marketing’s electronic “Product of the Month” program, sending product information and updates from the agent to their center of influences for distribution to their associates via email.

FlexQuotes(TM) provides agents with a low-pressure solution to reach their captive audience, sell more products, increase service capability and streamline operations; while their clients receive a non-intrusive, informative and convenient way to access, review, and obtain the best possible life and health products available in the market today.

Agents interested in learning more about FlexQuotes(TM) can call their Creative Marketing Life Sales Consultant at 1-800-992-2642 or by visiting


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.