Q.I need to increase my leads and create better quality leads to improve my closing ratio and productivity.
A. Generating referrals is an excellent way to develop leads.
For some creative approaches, I asked Michael Beck of Exceptional Leadership, an insurance and advisor coach, and David Frey, president of Marketing Best Practices and author of The Small Business Marketing Bible to share their expertise. Frey identified four characteristics that generate a consistent flow of referrals.