Delta Dental Plans Association and its 39 members companies are trying to fight the recent economic gloom and doom for a good cause.

Delta Dental, Oak Brook, Ill., says it will be promoting the Delta Dental brand by launching “The 10,000 Smiles Project.”

Once participants upload 10,000 photos of people smiling onto the program Web site, Delta Dental will donate $10,000 to the National Head Start Association, Alexandria, Va.