Clearly, boomers will have the biggest impact in this election. A new poll conducted by OTX on behalf of TV Land shows 94 percent of boomer respondents say they plan to vote.
“Based on sheer numbers, people in their 40s and 50s have the loudest voice of any other demographic in the country, period,” says Larry W. Jones, president, TV Land. “Any politician, advertiser, businessman, or otherwise, would be wise to listen to what is important to this generation. They have been making marketplace demands their entire life and they aren’t going to stop now.”