Clearly, boomers will have the biggest impact in this election. A new poll conducted by OTX on behalf of TV Land shows 94 percent of boomer respondents say they plan to vote.

“Based on sheer numbers, people in their 40s and 50s have the loudest voice of any other demographic in the country, period,” says Larry W. Jones, president, TV Land. “Any politician, advertiser, businessman, or otherwise, would be wise to listen to what is important to this generation. They have been making marketplace demands their entire life and they aren’t going to stop now.”

The study shows boomers favor Obama, with 89 percent of his supporters saying they plan to go to the polls compared to 82 percent favoring McCain (58 percent are undecided). As for who will actually win, the majority, 54 percent, believe Obama will take the election.

Other study findings show 25 percent believe that the government is not doing enough about the Wall Street crisis and 25 percent don’t know if there should be more or less government involvement. On a surprising note, 76 percent of respondents say recent economic news has not made them reconsider whom they will vote for president.