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Financial Planning > Behavioral Finance

LPL Financial Has a New CFO

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LPL Financial has appointed Robert Moore to serve as its new CFO. He succeeds Bill Maher, who had been with the company since 2005 and is now pursuing other interests, the company says.

Moore, 46, began working in San Diego in early September and reports directly to Mark Casady, LPL Financial’s chairman and CEO.

Moore joins LPL Financial with more than 20 years of financial, management and leadership experience, most recently from ABN AMRO North America and LaSalle Bank Corporation, where he served as CFO and CEO. In his role as CEO, Moore led ABN AMRO’s North America business unit, which includes U.S.-based LaSalle Bank.

“Robert’s extensive background guiding the financial management of leading corporations makes him well suited not only to manage our firm’s finances, but also to assist in charting the strategic direction for our business,” says Casady. “His leadership will play a key role in the continued growth and evolution of LPL Financial.”

“What attracted me to LPL Financial was the opportunity to be part of an organization with such a clear vision and a business model that is engineered for growth and success with its customers,” shares Moore. “I am excited to join such a dynamic and innovative firm. This company has an exceptionally bright future and I am thrilled to become a member of the management team of an industry-leading business.”

Prior to ABN AMRO, Moore was with U.K.-based Diageo PLC, Duff and Phelps Investment Management, Harris Investment Management, Northern Trust and Ford Motor Company.

Several weeks before hiring Moore, LPL brought Mark Helliker on board as managing director of broker-dealer support services, succeeding Leon Lee, who is set to leave the company at year-end.

Helliker, 45, reports to president and chief operating officer Esther Stearns in San Diego. He is responsible for managing all service and operations functions supporting LPL Financial advisors and institutions.

With more than 17 years of industry experience, Helliker most recently served as senior vice president at Charles Schwab Institutional. He also held senior positions at Wells Fargo Bank and Costco Wholesale Corporation.

LPL Financial includes some 11,420 independent financial advisors and is based in Boston, San Diego and Charlotte. It has $275 billion in assets under management.

Janet Levaux, MBA/MA, is the managing editor of Research; reach her at [email protected]


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