Affinion Adds AD&D Program For Older Adults

An affinity marketing company has developed a new program for adults ages 40 and older.

Affinion Group Inc., Norwalk, Conn., says the new AD Silver program will market accidental death and dismemberment insurance through credit card businesses and other retail banking businesses.

Enrollment for the primary insured is guaranteed for applicants ages 40 years of age or older, and there is no physical required or medical questions to answer, Affinion says.

There there is no minimum age requirement for the insured’s spouse, there is no termination age, and there is no reduction in benefits as policyholders age, Affinion says.