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Life Health > Health Insurance > Life Insurance Strategies

SCHIP Supporters Launch Ad Campaign

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A coalition of business and labor groups is running television and print ads urging members of Congress to support and expand the State Children’s Health Insurance Program.

The coalition, America’s Agenda: Health Care for Kids, Washington, says it is sending direct mail pieces and running television ads in selected markets.

The first ad buy will cost “several millions of dollars,” the group says.


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