September 16, 2008 at 11:46 AM
A group insurance giant is using demographic data and basic preferences data to help workers get through the benefits maze.
A unit of MetLife Inc., New York, has introduced the Employee Benefits Simplifier system, a free, Web-based tool at Document Link
Workers can enter life stage information and other information and then get a list of products that MetLife believes the workers should consider buying.
The suggestions may include both employer-paid and employee-paid products, along with explanations about why a worker might decide in favor or against buying each product.
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