September 11, 2008 at 11:31 AM
A company known for selling annuities is trying to use the Web to position itself as a source of “consultative financial strategies.”
Integrity Life Insurance Company, a unit of Western & Southern Financial Group, Cincinnati, says it will be adopting a brand strategy identifying itself as a provider of “Risk Management Financial Solutions.”
The company is offering a collection of retirement information and planning tools through a new Web site, at Document Link
The site identifies the 4 fundamental risks facing consumers as Longevity, Inflation, Volatility and Event.
NOT FOR REPRINT
© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Copyright © 2023 ALM Global, LLC. All Rights Reserved.
