MassMutual Starts New Ad Campaign

Massachusetts Mutual Life Insurance Company has initiated a new advertising campaign reassuring consumers they can make sound financial choices.

The campaign, dubbed “Good Decisions,” plays to consumers’ need to feel confident in the decisions they make about their personal finances, regardless of their financial situation or life stage, the company says.

Created by Mullen of Wenham, Mass., the campaign will be featured in consumer and business publications, broadcast and on-line ads as well as through direct mail and collateral materials.