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MassMutual Starts New Ad Campaign

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Massachusetts Mutual Life Insurance Company has initiated a new advertising campaign reassuring consumers they can make sound financial choices.

The campaign, dubbed “Good Decisions,” plays to consumers’ need to feel confident in the decisions they make about their personal finances, regardless of their financial situation or life stage, the company says.

Created by Mullen of Wenham, Mass., the campaign will be featured in consumer and business publications, broadcast and on-line ads as well as through direct mail and collateral materials.

Media will include Fortune, Forbes, The New Yorker, More, Inc., Time and Money magazines as well as CNN, FoxNews, CNBC and MSNBC cable networks. The ads will be online at,, and

The ads can also be seen during the U.S. Open Tennis Tournament on CBS, the company announced.