Symetra Financial Corp. has launched a national retirement-readiness campaign, “Don’t Fear 65.”
The campaign, which includes a new interactive Web site, , as well as advertising on prime financial and media Web sites, urges people to live a fearless retirement.
Symetra, Bellevue, Wash., says the campaign tackles widely held worries and misperceptions about retirement. The site offers a variety of tools and resources aimed at helping adults nearing or already enjoying retirement tackle their financial future.
The campaign will feature banner ads on the Web sites of Business Week, Yahoo! Finance, CNN, CBS News, NBC Sports, the Wall Street Journal and others.
Videos available on the site depict retirees urging fellow Americans to face retirement fearlessly.