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Nationwide Hires Ad Agency

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A multiline insurer has picked a company to help it reach African American consumers and consumers who live in big cities.

Nationwide Mutual Insurance Company, Columbus, Ohio, says the agency, Carol H. Williams Advertising Inc., Oakland, Calif., is now its African American agency of record.

The agency will help Nationwide create print, broadcast and Web ads for life insurance products as well as for property-casualty products, Nationwide says.

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