AXA Equitable Life Insurance Company is trying to get the attention of retirement services prospects with a free Web site designed to entertain them.

AXA Equitable, New York, a unit of AXA S.A., Paris, has posted the site at Document Link

The site offers access to information about AXA Equitable products, but it also includes an extensive collection of resources that are meant to appeal to near retirees and recent retirees who are not shopping for financial services products.

The site includes tools that participants can use to create their own blogs.

The site also includes access to a travel planning service, a spa reservation service, a golf tee time reservation service, of brain teasers, and financial news and information from independent, brand name providers such as Kiplinger.