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AmeriHealth Adopts Wellness Incentive Program

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A Mid-Atlantic managed care has come out with a new account-based group plan product.

AmeriHealth New Jersey, Mount Laurel, N.J., a unit of Independence Blue Cross, Philadelphia, will be working with IncentOne, Lyndhurst, N.J., to run a new AmeriHealth Healthy Lifestyles Rewards program.

The program combines a health reimbursement account program and a wellness program that can generate HRA credits, according to AmeriHealth.

Group plan members can get HRA credits for actions such as completing a personal health profile or visiting a primary care physician for a checkup, AmeriHealth says.


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