The American College, Bryn Mawr, Penn., has announced that it will offer FA 200, Techniques for Prospecting: Prospect or Perish, a course from the institution’s prestigious Life Underwriter Training Council Fellow, (LUTCF) and Financial Services Specialist (FSS) curricula in Spanish. This is the first time The College has made its financial content available in Spanish within the United States.
“America is changing. In 1995, 10% of the people in the United States were of Hispanic origin. By 2050, one out of every four people will be Hispanic,” said Larry Barton, Ph.D., President and Chief Executive Officer of The American College. “With few fluent Spanish speaking financial advisors trained and available, America’s financial services industry is currently unprepared to address the needs of this increasingly affluent group of investors.”
To address this issue, The American College has begun to offer course content to professionals who speak Spanish as their primary language. This first course, FA 200, Techniques for Prospecting: Prospect or Perish, will be offered as a live, online Webinar and will teach financial advisors industry-proven methods for successfully identifying, selecting, and approaching prospects for financial products and services. The course covers procedures for creating prospect awareness, target marketing concepts, and prospect qualification and prioritization techniques.