Aviva USA, part of the world’s fifth largest insurance group, announced earlier this week that it has taken over the top spot as the leading seller of fixed indexed annuities in the United States, during the first quarter of 2008.

Aviva is also ranked No. 1 in the sales of fixed indexed life insurance, a position it has held for the past seven years.

According to AnnuitySpecs.com, this is the first time that a company has been No. 1 in both fixed indexed life and fixed index annuities.

“This accomplishment demonstrates our commitment to quality product design and responsive customer service,” says Thomas Godlaksy, CEO of Aviva North America. “We currently remain on track to achieve our goal of doubling our sales.”

Aviva’s fixed indexed annuity sales were $1.2 billion during the first quarter, approximately 21 percent of the market share. Fixed indexed life insurance sales were $27.4 million in the first quarter, representing 22 percent market share.

AnnuitySpecs.com reported that in the first quarter of 2008, three of the 10 best-selling indexed annuities on the market were offered by Aviva, including Aviva’s MultiChoice Income Plus, the top seller.