Aviva USA has named a spokesperson for a new wellness initiative.

Aviva USA, Des Moines, Iowa, a unit of Aviva P.L.C., London, is marketing a Wellness for Life program that offers discounts on the cost of insurance for customers who meet wellness goals.

Stephanie Riggs, a television journalist who covers health and wellness programs signed up for the program immediately after it became available to her, according to Aviva USA.

Riggs will serve as an official Wellness for Life representative, Aviva USA says.

Riggs will travel around the United States to meet with consumers, share her own Wellness for Life story, and encourage others to participate, the company says.

Aviva USA also will be sending a yellow, 45-foot bus bus around the country to educate members of the public about ways to improve their health.