Aviva USA has named a spokesperson for a new wellness initiative.
Aviva USA, Des Moines, Iowa, a unit of Aviva P.L.C., London, is marketing a Wellness for Life program that offers discounts on the cost of insurance for customers who meet wellness goals.
Stephanie Riggs, a television journalist who covers health and wellness programs signed up for the program immediately after it became available to her, according to Aviva USA.