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Green buying motivations

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  • 57% – Percentage of people surveyed, earning $50,000 or less, who are motivated to buy “green” products on a regular basis.
  • 54% – Percentage of older Americans who make environmentally- or socially-conscious shopping decisions.
  • 41% – Percentage of people surveyed who feel it is worthwhile to pay a premium for organic products.

Source: AARP