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Health Brokers Flock To Voluntary Benefits

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About 94% of group health care insurance brokers sell at least some voluntary products.

Most, however, only do so occasionally, or when a group client specifically asks for a voluntary benefit to offer its employees, according to Eastbridge Associates Inc., Avon, Conn.

When Eastbridge researchers interviewed 644 brokers for a study, they found that although most of the brokers sold some voluntary products, 12% reported getting less than 1% of their income from placing voluntary benefits.