J.G. Wentworth Inc. says it’s developing new “It’s my money, and I want it now” commercials.

J.G. Wentworth, Bryn Mawr, Pa., a specialty finance firm that runs a life settlement business and also buys annuities and structured settlements, introduced the campaign in 2007.

The campaign has generated many calls, and J.G. Wentworth now is preparing to release 3 campaigns based on the same theme over the coming year, the company says.