If people were offered a financial incentive for staying healthy, would that be a major motivation in eating better, exercising more and maintaining a healthy lifestyle?

“Wellness for Life,” a new program and rider made available by Aviva, hopes to do just that, providing its customers with rewards for healthy living, not to mention access to Mayo Clinic Health Solutions as a useful resource.

The program comes as an optional rider available on several of Aviva’s Fixed Indexed Universal Life policies. Customers are eligible for potential savings by having a bi-annual physical examination with a doctor; if they maintain their body weight within a range specifically established for them at the time they purchased their policy or meet other wellness criteria, the benefits can be substantial.

As well, participation – there’s a one-time $100 fee to add the rider – also gives customers access to the Mayo Clinic’s health resources, including unlimited access to a 24-hour nurse call line and a personal wellness Web portal.

Licensed life agents who are certified to represent the Wellness for Life program will also receive the same benefits from the Mayo Clinic, free of charge.

A two-hour classroom course or an online tutorial program is required for agents who wish to be certified in the program. Also, Aviva is on its “2008 Innovation Tour,” with an Aviva tour bus visiting 31 cities in two countries over a 16-week span. Next week, the tour bus will be in Kansas City at Creative Marketing’s headquarters for an on-site training session.

For more information, visit www.avivawellnessagent.com.