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Short-Term Medical Marketer Goes Viral

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Health Plan Administrators Inc. is trying to adopt a rad extreem approach to reaching new college graduates this spring.

HPA, Tampa, Fla., a unit of Independence Holding Co., Stamford, Conn., has posted a “viral video” in its Web-based agent resource center, at Document Link

Agents can use the video to educate new graduates about the need for short-term health coverage, then encourage recipients to pass the video on to their friends, HPA says.