Does your “brand” set you apart from other advisors in the eyes of your clients and prospects? Top advisors often have a strong brand that can be described very simply – your brand is what people say about you. Your brand is not your logo, your tag line or your “elevator speech.” Your brand is how someone else describes you, your firm, your staff, your offerings. And, your brand exists whether you like it or not.
The good news is that you can control how people describe you and your brand.
In the media
When a newspaper, magazine, radio or TV station quotes you or uses your press release or article, you’ve established one of the most valuable aspects of branding, your credibility.
Let the world know about awards you’ve won, charity and community involvement, your new designations or events, or your reaction to the current events or market conditions. Use a press release template that allows you to easily craft a release.
Once you’re in the media, market your clips and coverage back to your clients and prospects. Include your press releases (whether they were printed or not) in your prospect packet. Include online links to your media coverage. Let them see your credibility.