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LIAM Gears Up For Disability Month Campaign

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The Life and Health Insurance Foundation for Education has launched its 2008 Disability Insurance Awareness Month effort.

LIFE, Arlington, Va., will be working with about 40 other industry groups and hundreds of insurers, insurance agencies, consulting firms, and other companies and individuals to try to spread the idea that Americans should do more to protect their incomes.

The campaign will include print advertising, radio public service announcements, and Web content, according to LIFE.

Month organizers have enlisted April Holmes, a runner who competes in the U.S. Paralympics despite the fact that her left leg was amputated below the knee, to serve as the national campaign spokeswoman.

Holmes lost her leg in a train accident 7 years ago and then learned that she had employer-sponsored short-term disability insurance, long-term disability insurance and accidental death and dismemberment insurance.

“I didn’t fully understand or appreciate the disability insurance I had through my employer until I needed it, but I was fortunate to have it in place so that I could focus on my recovery,” Holmes says in a statement.


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