Direct mail vs. e-mail

• 17% – Percent increase in direct mail offers sent in 2007.
• 40% – Percentage of emails sent to customers by banks and credit companies.
• 90% – Percentage of people who find at least some of their business-related e-mails useful.
• 29% – Percent increase in direct mail by insurance companies.
• 18% – Percent increase in direct mail by credit card companies.

Source: Mintel Comperemedia