Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Running Your Business

Direct mail vs. e-mail

Your article was successfully shared with the contacts you provided.
  • 17% – Percent increase in direct mail offers sent in 2007.
  • 40% – Percentage of emails sent to customers by banks and credit companies.
  • 90% – Percentage of people who find at least some of their business-related e-mails useful.
  • 29% – Percent increase in direct mail by insurance companies.
  • 18% – Percent increase in direct mail by credit card companies.

Source: Mintel Comperemedia