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Direct mail vs. e-mail

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  • 17% – Percent increase in direct mail offers sent in 2007.
  • 40% – Percentage of emails sent to customers by banks and credit companies.
  • 90% – Percentage of people who find at least some of their business-related e-mails useful.
  • 29% – Percent increase in direct mail by insurance companies.
  • 18% – Percent increase in direct mail by credit card companies.

Source: Mintel Comperemedia